Strong Roots in
Western New York State


UltraMobile was founded in 1993 and has grown to become the technology leader for mobile diagnostic imaging in Western New York State. Today UMI provides the Western NYS community with mobile diagnostic exams in skilled nursing facilities, independent and assisted living communities, group homes, private physician clinics and private patient residences.

Quality Assurance

At UltraMobile Imaging, we actively monitor accuracy of interpretation, timeliness, and quality of care. UMI utilizes one of its board-certified radiologists with over 24 years of experience as a supervising physician. She audits our X-Rays on an ongoing basis and provides feedback for continuous process improvement. In addition, we employ a board-certified vascular surgeon to interpret and review our vascular studies along with a board-certified cardiologist to oversee our cardiac studies.


Our mission is to provide timely, accurate, digital, diagnostic services to elderly patients. We are focused on patient comfort and safety.

We promptly make exams and interpretations available on our web-based health network, UMInet, which provides secure online access by the team of stakeholders responsible for patient care — staff at our client facilities, their physicians, interpreting radiologists, cardiologists, and vascular surgeons.


We courteously deliver quality care with compassion. We treat our colleagues and those we serve with respect and dignity as would we want to be treated ourselves. We recognize that prompt, quality service relies on the cooperation of a team of caregivers, physicians, secretaries, administrators, and other healthcare professionals. We cheerfully perform our work in an honest, ethical manner.
Will Irwin

Will Irwin

President & Owner

Will Irwin is a graduate of Princeton University and received his MBA degree from the Wharton School at the University of Pennsylvania. He began his career as a certified public accountant at Price Waterhouse in New York City and later moved into management at a chemical manufacturing company, where he eventually became president.

Since 2003, Will has been the owner of UltraMobile Imaging. He is the President-elect of the American Portable Diagnostics Association (APDA) where he has been an advocate for legislation in the U.S. Congress and the N.Y. state Legislature. He also represents APDA in collaborations with major advocacy groups including the American Medical Directors Association, Leading Age and MedPac – the independent commission that advises Congress on Medicare matters.

Will is a member of the American Telemedicine Association (ATA) where he advocates for the adoption of telemedicine at the national and regional level. He is a past board member of Lifespan, the major not-for-profit advocacy and services agency serving the needs of the elderly in Western N.Y. Additionally he serves on the legislative action committee of the Greater Rochester Area Partnership for the Elderly (G.R.A.P.E.) where UMI has sponsored the annual Town Hall Meeting that hosts regional legislators with the goal of advancing bills that support the elderly.

Lois Irwin

Lois Irwin

Vice President

Lois Irwin is a graduate of Cornell University where she received BS and MBA degrees. She began her career at International Business Machines where she worked in finance, product forecasting, and business strategy. She later worked at Xerox Corporation where she held management positions in marketing, forecasting, and business strategy. Lois joined her husband, Will Irwin, in managing UltraMobile Imaging in 2009 where she now oversees operations and sales. Serendipitously, her very first job after college was working at a mission hospital in Liberia, West Africa, working to launch a mobile healthcare unit.

Lois is an active member of the American Portable Diagnostics Association (APDA) where she performs foundational data mining and industry analysis.

She is a board member for the Rochester Regional Health System Foundation and The Friendly Home, one of the oldest skilled nursing homes in the Rochester area. She also serves as a director of the Bullfinch Fund, which is consistently ranked among the top 10 funds in its class by the Wall Street Journal. Previously, Lois served as chairwoman of the Arts & Cultural Council for Greater Rochester and Board member of Geva Theatre Center, the region’s only professional theater company.

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